Blumenfeld Analytics builds clean GA4, Google Tag Manager, BigQuery, and ad tech tracking setups — so every number you report holds up under scrutiny.
// GA4 · GTM · BigQuery · GCP · Ad Tech
// services
From the first audit to the queries your leadership runs — six focused practices that fit together into one reliable measurement system.
Know exactly where your tracking stands.
Before we touch a tag, we audit what you have today — data collection, events, consent, and gaps — then hand you a prioritized measurement plan tied to the decisions your business actually needs to make.
Measurement that actually maps to your business.
A clean, event-driven GA4 setup designed around the decisions you need to make — not a copy-paste template. From data streams to custom events and conversions, we make GA4 trustworthy.
Clean containers, safe deploys, no guesswork.
Structured GTM containers with a real release process, naming conventions, and versioning. We tame sprawling tags and give you a container you can confidently change.
Your data warehouse, ready for real questions.
We pipe your analytics and marketing data into BigQuery and model it so ad-hoc questions take minutes, not weeks. Reliable pipelines, sensible schemas, controlled cost.
Infrastructure that keeps data flowing.
The plumbing behind modern analytics — all your data in one place web traffic, crm, ad accounts, so you have the single source of truth for your online business.
Every dollar of ad spend, accounted for.
Accurate cross-channel conversion tracking across Google, Meta, and beyond. Server-side, privacy-safe tracking that survives cookie loss so your optimization signals stay sharp.
// approach
Analytics goes wrong quietly. Our four-step process keeps your data trustworthy from the first tag to ongoing monitoring.
We map what you track today, find the gaps, and pressure-test every conversion before touching anything.
A clear plan for events, containers, and pipelines — with naming conventions and governance baked in.
Clean GTM containers, GA4 config, and BigQuery pipelines, deployed with a proper QA and release process.
Alerts and checks so you find out about broken tracking from a dashboard — not from a stakeholder.
// journal
Ten years ago, enterprise-grade data was a rich company’s game. That world is gone — the price of admission quietly dropped to almost zero, and most companies haven’t noticed.
Read articleEvery few months a new tool promises to finally make your analytics perfect. But the belief in a single source of truth is rarely free — and the decision, not the grail, was always the point.
Read articleDashboards answer yesterday’s questions. A data warehouse lets you answer tomorrow’s. Here is why centralizing your data pays off faster than most teams expect.
Read articleGoogle Tag Manager is easy to start and easy to break. A few habits around structure, governance, and monitoring keep your tracking trustworthy as it scales.
Read article// contact
Tell us what you're measuring and where it hurts. We'll come back with a clear, no-jargon read on what to do next.