Blumenfeld.

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Privacy Policy

We keep data collection minimal and transparent. This policy explains what we collect, why, and how you stay in control.

Last updated: July 11, 2026

1. Who we are

Blumenfeld Analytics (“we”, “us”, “our”) is a digital analytics consultancy serving teams across the US & Canada. We are the data controller responsible for the personal data described in this policy. You can reach us any time at contact@blumenfeld.digital.

2. What we collect

We only collect what we need to run the site and respond to you:

  • Contact details: When you submit the contact form, we collect your name, email address, and the message you send us.
  • Usage data: With your consent, we collect anonymized analytics about how the site is used (pages viewed, approximate location, device and browser type).
  • Consent choices: We store your cookie preferences so we can honor them on future visits.

3. How we use your data

We use the data above to:

  • Respond to enquiries and provide the services you ask for.
  • Measure and improve the performance and content of the website (only with your analytics consent).
  • Measure marketing effectiveness and reach relevant audiences (only with your marketing consent).
  • Keep the site secure and remember your preferences.

4. Legal bases

Where GDPR applies, we rely on your consent for analytics and marketing cookies, our legitimate interests in operating and securing the site, and the performance of a contract (or steps to enter one) when you contact us about our services. You can withdraw consent at any time via .

5. Cookies & tracking

We use cookies and similar technologies through Google Consent Mode v2 and Google Tag Manager. Nothing that requires consent fires until you allow it — everything is denied by default. For the full list of cookies and their purposes, see our Cookie Policy.

6. Sharing & processors

We do not sell your personal data. We share data only with trusted processors that help us run the site:

  • Google (Analytics, Ads, Tag Manager): Analytics and marketing measurement, subject to your consent.
  • Vercel: Website hosting and privacy-friendly performance analytics.
  • Resend: Delivery of contact-form notification and reply emails.

7. International transfers

Some processors may store or process data outside your country. Where they do, the transfer is protected by appropriate safeguards such as Standard Contractual Clauses.

8. Data retention

We keep contact-form submissions for as long as needed to handle your enquiry and for a reasonable period afterward. Analytics data is retained according to the retention settings configured in Google Analytics. Consent choices are stored for up to 12 months before we re-prompt you.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your data, to object to or restrict processing, and to withdraw consent. To exercise any of these, email us at contact@blumenfeld.digital. You also have the right to lodge a complaint with your local data protection authority.

10. Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, notify you on the site.